Contents Page for ‘Look – It’s Your Book!’

Here’s the contents page for Look – It’s Your Book! so you can get a feel for all the subjects it covers. The book is approximately 100,000 words and contains important and helpful information for aspiring non-fiction authors, authorpreneurs, as well as professional writers and those authors who have already been traditionally published. You can read reviews here.

CONTENTS

PART I

WRITING AND EDITING

1. Why Write a Non-Fiction Book? 3

2. What to Write 20

3. Create a Plan 25

4. Writing Tools 36

5. Write Your Book 40

6. Interview Experts 48

7. Helping Hands 54

8. Book Doctors and Coaches 60

9. Editing 64

PART II

PUBLISHING YOUR BOOK

10. Traditional Publishing—The Good and The Bad 81

11. Choosing Self-Publishing 94

12. Vanity Publishing 105

13. Assisted/Custom and Hybrid Publishing 107

14. Name Your Imprint … and Yourself 112

15. The Business of Your Book 116

16. Seven Key Steps in Preparing for Publication 123

17. Your Book Cover 138

18. Images and Illustrations 146

19. Interior Design/Typesetting 152

20. Front and Back Matter 161

21. Indexing 165

22. Choosing the Right Medium/s for Your Manuscript 168

23. Ebook Your book 170

24. Print Your Book 174

25. Audiobooks 185

PART III

DISTRIBUTION

26. An Introduction To Distribution 195

27. Wholesale Distributors 197

28. POD Distribution Through IngramSpark and/or Amazon

KDP Print

203

29. DIY Distribution 206

30. Library Distribution 212

31. Shipping Your Print Book 218

32. How To Distribute Audio and Ebooks 221

33. Distribution Through Affiliate Networks 228

34. Crowdfunding as a Way of Distribution 230

PART IV

MARKETING YOUR BOOK

35. Your Plan and Your Platform 235

36. Your Website 240

37. Photos, Images, Infographics, Book Trailers and Videos 244

38. Email Lists and Lead Magnets 252

39. Social Media 258

40. ARCs and Reviews 266

41. Amazon, Goodreads and Copper Author Pages 278

42. Promotional Material 281

43. Your Book Launch 286

44. Publicity 295

45. Author Talks 300

46. Advertising 307

47. Collaborations 310

48. Other Marketing Ideas 312

49. Track and Measure Your Success 318

PART V

LEVERAGE YOUR BOOK

50. Rights Schemes: PLR, ELR and CAL 323

51. Other Rights and Opportunities 325

52. Courses, Appearances, Consulting, Workshops, Coaching and

Membership Programs

328

53. Podcasts 338

54. Spin-Offs 342

55. Affiliate Programs 350

56. From Me to You 355