Featherstone 
How to market an audiobook – Rebecca Hefner shares her tips
Are you an author planning an audiobook or with one already available? Well it’s time to start planning and get marketing it!
There’s ever-growing interest in the audiobook sector from reader-listeners to publishers and online retailers. And many authors are beginning to experiment with turning some of their backlist into audiobooks, as well as signing deals or producing their own.
According to Publishers Weekly (Oct 9, 2024)
- US audiobook sales of fiction were up 61.8% in the month of July 2024 compared to the same month the year previously.
- While non-fiction sales were up 58.3% in adult non-fiction
Interestingly, Australian memoirist, Maggie Walters (author of Split: A life shared living with multiple personality disorder) recently funded the production of her audiobook using the Kickstarter crowdfunding platform. You can read more about Maggie’s publishing journey here.
But with podcast glut (I don’t know about you but there aren’t enough chores, walks or drives to be able to get through all the ones I want to!) and also the cacophony of so many brilliant audiobooks out there – with many more in production globally – how do you get visibility for YOUR audiobook?
Many go exclusive with Amazon’s Audible but on a recent podcast with the fabulous SPA Girls (Trudi Jaye, Cheryl Phipps, Wendy Vella and Shar Barratt, USA Today bestselling author Rebecca Hefner said:
“I’m a woman on a mission to systematically take away Audible’s market share–one day at a time. And I need to teach other people how to do it if I’m to be successful at it.”
And here to teach you she is! Rebecca has developed some incredibly good value short courses available on demand right now at Bold Authors. They are:
Learn How to Sell Audiobooks Fast BUNDLE
This bundle comprises her two signature courses at a discounted rate
- What you need to know about going wide with audiobooks
- Advanced audiobook marketing for wide sales success
What Authors Need to Know About going Wide with Audiobooks
Want to know how to distribute your audiobooks to ensure you earn a higher percentage of royalties and the most control of your author business, audiobook marketing and author income? Get up to speed quickly with this introductory course.
Advance Marketing for Audiobooks Using a Wide Sales Strategy
The exact things you need to do on different platforms to enhance your audiobook sales and revenue, and grow your audience/readers.
There’s no point spending all your money recording and producing an audiobook if you don’t turn your marketing volume up. Here’s your chance to understand a bit more about what it might take to help your audiobook be heard!
Rebecca Hefner’s Learn How to Sell Audiobooks Fast bundle is a great offer and will help you on your way!
And if you have time, chores, a walk or drive coming up – you can listen here to The Spa Girls and Rebecca Hefner here on Episode 469 – Marketing, Selling Wide & Direct Sales