Featherstone 
Author Marketing – Byron Writers Festival Workshop
Of all the things authors struggle with, it seems that marketing ourselves and our work is often at the top of our list. But, it doesn’t need to be so hard…it can even be fun!
For the second year in a row I’m running a Marketing for Writers workshop at Byron Writers Festival. One of last year’s attendees, Maggie Walters, has since gone on to successfully market her debut memoir SPLIT including receiving national media coverage, library author talk invitations, bookstore signings, excellent sales and much more!
The workshop is not just for fiction and non-fiction (and soon-to-be) authors, but also for freelance writers, poets, screenwriters and anyone who wants to open up opportunities to continue to create.
Even if you are mind-bindingly brilliant and your work gorgeously crafted, it doesn’t automatically mean you will sign a book contract, win a grant, be supported by bookstores, earn media coverage, be commissioned for articles or be ‘known’. And just because your book is great, it doesn’t mean it will be read.
That’s why it’s so important for writers to understand marketing – and apply it!
In this workshop I’ll share real-world examples of creative author and book marketing, challenge the idea that marketing needs to be a slog, and brainstorm ideas about your goals, where you are now and how to get you to where you want to – or need to – be.
Publishing is a super competitive landscape, there are plenty of excellent creators and an unending supply of content. But when you know your values and lean into your talents, marketing becomes less of a thorn in your side and more a natural sharing of your unique approach and creativity.
Marketing for Writers Workshop with Anna Featherstone at Byron Writers Festival
- Wednesday 07 August, 1.00pm – 3.00pm, Byron Community Centre
- For more information and bookings for this author marketing workshop, head direct to Byron Writers Festival here.
If you can’t make this workshop, I’m also available for one-on-one author mentoring consults and brainstorm sessions to discuss your book and author marketing strategy.
If you’re particularly interested in any of the following topics:
- preparing a grant submission or literary CV to be able to access grants and residencies
- how to approach Australian libraries to get more of your books on shelves
- how to market audiobooks
there are on-demand courses available at Bold Authors.
Hope to see you at Byron Writers Festival, it’s an inspiring event in a beautiful setting at Bangalow on the land of the Bundjalung Nation. Days and nights are packed with incredible thinkers, writers, poets, authors and creatives. It’s a highlight of the Australian writers festival calendar.